The meaning of 9X
The number 9 symbolizes spiritual perfection and growth through challenge.
In Judaism, 9 is a number with deep meaning:
• Months of pregnancy – the number 9 represents birth and renewal, a difficult process that leads to the creation of new life.
• Tisha B'Av – a day of destruction, but also of hope and anticipation for rebuilding. The number 9 shows how from crises one can emerge stronger.
• Nine Cabins of Wisdom – In Jerusalem it is said that 9 Cabins of Wisdom out of 10 were given to the world, which symbolizes that 9 is complete but not absolute, there is always more room for development.
• 9 Sefirot in Kabbalah – represent the spiritual forces that lead the world.
To me, 9 represents a path – there is no true perfection, because those who feel they have already reached nothing stop moving forward. Every fall, every stop, is an opportunity for growth.
Why clothes? Why 9X?
I decided to choose clothes because a garment is more than just an item of clothing – it is a statement, an identity, a way of life.
As in sports, in the world of fashion, every detail has meaning. A garment can convey determination, character, inner strength, and is a way to express who you are without saying a word. Throughout my entire journey – from wins, through falls, to comebacks – I realized that people connect with the path, the values, and the story behind success. I wanted to create something that people could wear and feel represented them – the perseverance, the hardships they went through, the fact that they never give up.
9X is not just clothes – it is a daily reminder to everyone who wears them:
✔ You are on your way, no matter how many obstacles there are
✔ You are not yet complete, and that is what keeps you going.
✔ Your true strength is your ability to get up after every fall.
When you purchase the garment – you purchase the story.
You represent the word “athlete,” not just as something you do – but as a way of life. Those who wear 9X take on one clear obligation: to tell their story through the brand they wear. Because every person who has been on a journey, who has faced challenges, who has fallen and risen – is part of the path, part of the number 9.
This brand is not just mine – it belongs to everyone who understands that falls are just a step on the path to victory.